The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth Joseph Turow An acclaimed media expert documents a marketing revolution in the making, showing how new media advertisers are stealthily defining who we are, how much we matter, and what we see and do. Praised by policymakers, advocates, and marketing practitioners as a "must read", The Daily You is the first book to explain how the new digital-advertising world works and why. Joseph Turow is Robert Lewis Shayon Professor of Communication, Annenberg School, University of Pennsylvania.