çãù òì äîãó

çãù òì äîãó

International management :
managing in a diverse and dynamic global environment
Arvind V. Phatak, Rabi S. Bhagat,
Roger J. Kashlak.
ì÷èìåâ
International management :<br> managing in a diverse and dynamic global environment
From the preface

[…] International Management is designed to help students gain insights into the complexities of managing across borders and cultures. Our goal is to provide a robust, yet lively, discussion of the various issues involved in managing operations of international, multinational, transnational, and global firms. This book describes theories of international management in the context of current and emerging realities in the global marketplace. For example, we learn that communication in the global economy, while it might appear simple, is complicated by the fact that there might not be an adequate level of trust between employees of a global corporation…

This book starts with a section dealing with macro-level perspectives in international management. In order to fully comprehend the various challenges that international managers face, it is imperative that they understand the various facets of the environment where they will function. We discuss the characteristics of the economic, legal, political, and cultural environments that impact on the operations of international companies and on the choices they make in their international business transactions.

The second section of the book focuses on strategic issues of managing corporations in the global context. […]

In Section Three, we discuss organizational behavior issues of managing employees within the context of global corporations and their subsidiaries and in the various networks of global corporations. […]

In Section Four, we have added a new chapter on global social enterprise that melds international management, profits, community buildings, and knowledge attainment and suggests that a new strategic imperative for global corporations is to serve the underserved markets of many emerging and undeveloped countries. […]