State of the World 2010 The World Watch Institute Like a tsunami, consumerism has engulfed human cultures and Earth’s ecosystems. Left unaddressed, we risk global disaster. But if we channel this wave, intentionally transforming our cultures to center on sustainability, we will not only prevent catastrophe, but may usher in an era of sustainability - one that allows all people to thrive while protecting, even restoring, Earth. In State of the World 2010, sixty renowned researchers and practitioners describe how we can harness the world’s leading institutions - education, the media, business, governments, traditions, and social movements -to reorient cultures toward sustainability.