חדש על המדף

חדש על המדף

Strategic management of information systems
Keri E. Pearlson, Carol S. Saunders לקטלוג
Strategic management of information systems
Information systems are at the heart of virtually every business interaction, process, and decision, especially given the vast penetration of the Web in the last few years. Like previous editions, this fourth edition of Strategic Management of Information Systems by Keri E. Pearlson and Carol S. Saunders givers you the foundation to become a knowledgeable participant in information systems decisions and to manage information for competitive advantage.

In a departure from earlier editions, this new edition includes ideas that impact the new generation of "digital natives" - managers who are at home in the digital world and expect to leverage in their business lives the technologies they depend on for social interaction, collaboration, and innovation.

Whether you're coming from IS or the business management side, Strategic Management of Information Systems, Fourth Edition will give you a valuable grasp of how technologies affect business decisions, so you can grab every opportunity for business success.

This new Fourth Edition includes:
• A new chapter on sourcing to make the material more relevant ;
• New introductory cases that highlight how the information is applied in the field ;
• Updated "food for Thought" sections that focus on current topics ;
• The latest information, including a new focus on Web 2.0, a new framework of managerial levers, and a new, discussion on collaboration ;
• Updated examples and new end chapter cases offering a global outlook and a new focus on managing IT projects.