חדש על המדף

חדש על המדף

Creating a World Without Poverty:
Social Business and the Future of Capitalism
Muhammad Yunus לקטלוג
Creating a World Without Poverty: <br>Social Business and the Future of Capitalism
What if you could harness the power of the free market to solve the problems of poverty, hunger, and inequality? To some, it sounds impossible. But Nobel Peace Prize winner Muhammad Yunus is doing exactly that. As founder of Grameen Bank, Yunus pioneered microcredit, the innovative banking program that provides poor people - mainly women - with small loans they use to launch business and lift their families out of poverty. In the past thirty years, microcredit has spread to every continent and benefited over 100 million families.

But Yunus remained unsatisfied. Much more could be done, he believed, if the dynamics of capitalism could be applied to humanity's greatest challenges.

Now, in Creating a World Without Poverty, Yunus goes beyond microcredit to pioneer the idea of Social Business - a completely new way to use the creative vibrancy of business to tackle social problems from poverty and pollution to inadequate health care and lack of education.

This book describes how Yunus - in partnership with some of the world's most visionary business leaders - had launched the world's first purposely designed social business. From collaborating with Danone to produce affordable, nutritious yogurt for malnourished children in Bangladesh to building eyecare hospitals that will save thousands of poor people from blindness, Creating a World Without Poverty offers a glimpse of the amazing future Yunus forecasts for a planet transformed by thousands of social business. Yunus's "Next Big Idea" offers a pioneering model for nothing less than a new, more human form of capitalism.

Muhammad Yunus was born in Chittagong, a seaport of Bangladesh. The third of fourteen children, he was educated at Dhaka University and was awarded Fulbright Scholarship to study economics at Vanderbilt University. He then served as chairman of the economics department at Chittagong University before devoting his life to providing financial and social services to the poorest of the poor. He is the founder and managing director of Grameen Bank and the author of the bestselling Banker to the Poor. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize.