Analysing Media Texts Edited by Marrie Gillespie and Jason Toynbee This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads. Marie Gillespie is Senior Lecturer in Sociology and Jason Toynbee is Lecturer in Media Studies, both at the Open University. The book has an accompanying DVD-ROM for PC users.