When Media are New: Understanding the Dynamics of New Media Adoption and Use John Carey and Martin C.J. Elton The world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise of the Internet); the advent of new business models; and a striking acceleration in the rate of change. These technological, regulatory, and economic changes are well documented. Significantly less attention has been paid to the actual and intended users of new media. When Media Are New addresses this research and publishing gap by investigating the human side of the technological changes of the last 50 years and the implications for current and future media. John Carey is Professor of Communications and Media Management at Fordham Business School and has extensive experience in conducting research about new media for companies such as AT&T, Cablevision, NBC Universal, and the New York Times (among many others) as well as foundations and government agencies. His extensive publications have focused on user adoption of new media and how consumers actually use new technologies. Martin C. J. Elton was Director of the Communication Studies Group in the UK, which pioneered in the study of user behavior with new media technologies, and founded the Interactive Telecommunication Program at New York University. He has published widely on user research, forecasting, and public policy and has conducted extensive research for many prominent foundations, companies, and government agencies in the USA and Europe.