חדש על המדף

חדש על המדף

Multimodality: A Social Semiotic Approach to Contemporary Communication
Gunther Kress לקטלוג
Multimodality: A Social Semiotic Approach to Contemporary Communication
The twenty-first century is awash with evermore mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning-making.

Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones.

In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof.

This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education.

Gunther Kress is Professor of Semiotics and Education at the Institute of Education, University of London. His numerous titles include Reading Images(co-author with Theo van Leeuwen, 2nd edition, 2006), Early Spelling (1999), Before Writing(1997), and Learning to Write (1993); all published by Routledge.