The Handbook of Attitudes Edited by Dolores Albarracin, Blair T. Johnson, Mark P. Zanna The interest in attitude research has exploded in the past few years. Despite this activity, there has not been a comprehensive summary in the field, until now. The goal of this new handbook is to present, synthesize, and integrate the existing knowledge of methods, theories, and data in attitudes across the diverse traditions of attitude work. In so doing, the editors hope to promote an understanding of the broader principles underlying attitudinal phenomena across several disciplines including psychology, communication, marketing, political science, and sociology. The Handbook presents a detailed analysis of attitudes in relation to important psychological constructs particularly affect, beliefs, and behavior as well as processes and individual differences that relate to attitudes, communication, and social influence. It is divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications. It also features an innovative chapter on implicit versus explicit attitudes. This handbook reviews what we know, as well as what we do not know, with the hope of motivating students to conduct additional research in this fascinating area. With contributions from the top specialists from various countries and diverse theoretical backgrounds, this handbook features unique collaborations between researchers, some who have never before worked together. The contributors faced the challenge of covering broad territory, which often extended well beyond their current interests. Every writer was encouraged to work from as unbiased a perspective as possible. In exercising this philosophy, an overarching point of view is instilled one that recognizes and respects the validity of various different approaches. […]