Global Media Discourse: A Critical Introduction David Machin & Theo Van Leeuwen Global Media Discourse provides an accessible, lively introduction into how globalization is changing the language and communicative practices of the media. Featuring a wide range of exercises, examples and images, this textbook offers the student a practical way into analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, it draws case studies from films, global women's magazines, Vietnamese news reporting and computer war games. Finally this book investigates how global media communication is produced, looking at the formats, languages and images used in creating media materials, both globally and in localised forms. Written in an accessible style, this book integrates a range of approaches, including political economy, discourse analysis and ethnography and will be of particular interest to students of media and communication studies, applied linguistics, and [critical] discourse analysis. David Machin is Lecturer in the Department of Media and Communication at the University of Leicester, UK. Among his previous publications are: introduction to Multimodal Analysis (2007), News Production: Theory and Practice (2006) and ,The Anglo-American Media Connection (1999). Theo Van Leeuwen has worked as a television producer and director and is currently Dean for the Faculty of Humanities and Social Sciences at the University of Technology, Sydney, Australia. He has written many books and articles on multimodality, discourse analysis and visual communication including: Introducing Social Semiotics (2004), A Handbook of Visual Analysis with Carey Jewitt (2001) and Reading Images - A Grammar of Visual Design with Gunther Kress (2006)